The Origination Method
The Origination Method is a distinctive learning and innovation process rooted in the design and innovation principles of the celebrated architect Antoni Gaudí.
A Fusion of Legacy and Innovation
Since its inception in 2017, this method has been developed, refined, and validated by a global network of experts and institutions. It is founded on four pillars central to Gaudí’s work: Origin, Design Innovation, Humanism, and Sustainability.
International Certification
Proudly certified by the G Inspired Certification, the Gaudí Institute of Design and Innovation, and the Gaudí World Foundation, our methodology has garnered validation from leading companies, institutions, and experts across the USA, South Korea, Spain, and beyond.
Esteemed organizations such as Microsoft, Renfe, Baidu, The Moonlabs, Alpha Telefonica, Google Campus, Colleman College, and Stanford Design School have leveraged our methodology to create products and services that are impactful and sustainable.
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A Legacy of Innovation
Why Gaudí?
Antoni Gaudí, the visionary behind Barcelona’s iconic landmarks like the Sagrada Familia and Park Güell, epitomizes innovation. His philosophy, deeply intertwined with nature, spirituality, and an unwavering dedication to originality, continues to inspire creativity worldwide.
our methodology
What is “Origination”?
Rooted in “origination,” this approach transforms creativity into a structured journey, challenging the notion that innovation is mere chance. It’s inspired by Gaudí’s principle: “Originality is going back to the origins.” Our methodology, echoing this belief, equips users with the means to explore and innovate from the ground up, aiming to unlock exceptional innovation and design, in tribute to Gaudí’s enduring influence.
The Essence of Origination Thinking
Origination Thinking transcends traditional design methodologies. Inspired by Gaudí’s principles, it advocates for a deep connection with nature, human experience, and foundational design principles, encouraging a design ethos that is original, sustainable, and deeply human-centric.
Origination Methodology Tools
Natural Thinking
This tool leverages Gaudí’s appreciation for nature, encouraging the integration of natural patterns into design. It focuses on sustainability and functionality, guiding creators to develop solutions that are both innovative and in harmony with the natural world.
Infinity Canvas
Offers a structured 12-step process to innovation, ensuring a comprehensive approach to design. It serves as a complete design toolbox, offering insights into the creative processes of a genius.
Architecture of Design
Draws parallels between architectural principles and design, emphasizing the core tenets of resistance, functionality, and beauty. This tool teaches how to create timeless solutions, inspired by Gaudí’s work, that are both stable and adaptable.
Why Choose Origination Thinking?
Our methodology aims to imbue creators with Gaudí’s ethos, enhancing their ability to think creatively and critically, equipped with practical tools for innovation. We strive to offer an immersive learning experience that challenges conventional thinking and promotes a blend of historical wisdom with contemporary application.
Distinctive Features
History Meets Modernity
Merging Gaudí’s timeless insights with modern innovation
Expert Facilitation
Specialized guidance from experts versed in Gaudí’s architectural principles.
Practical Application
Skills that are directly applicable to contemporary design challenges.
Certified Methodology
Access to a globally recognized and certified methodology.
Gaudí’s principles
The ability to leverage Gaudí’s principles for sustainability and innovation in their projects.
Practical tools
A set of practical tools for innovation, enhancing their creative and critical thinking skills.
Learn the Origination Method
Gaudí Institute of Design and Innovation
Dive into our Learning Lab educational programs and experiences to discover more about integrating Gaudí’s innovative principles into your work.
Gaudí Inspired Consultancy
Our consultancy facilitates the design process, collaborating with your team to create products and services inspired by Gaudí’s unparalleled legacy.
The Transformative Power of Gaudí's Method
The essence and transformative potential of our method are best illustrated through the life, work, and philosophy of Antoni Gaudí. Our conviction in the efficacy of this method is reinforced by its historical validation—Gaudí’s architectural marvels in Barcelona, admired by millions annually, are a testament to its enduring impact.
The Visionary Sagrada Familia
Antoni Gaudí embarked on the Sagrada Familia project with a vision that transcended his mere five years of architectural experience, a dream nurtured since childhood. Understanding the monumental scale of this vision, Gaudí dedicated nearly two decades to refining his techniques and style through the Colonia Güell Church. This period was crucial for experimenting with his innovative “polifunicular model,” laying the groundwork for the Sagrada Familia. Aware he wouldn’t see its completion, Gaudí ingeniously commenced construction vertically, starting with one of the facades. This strategic approach ensured his vision was visibly communicated, inspiring future generations to continue his work, exemplifying his inventive genius and forward-thinking creativity.
Colonia Güell's Bench: A Testament to Sustainability and Purpose
In the seemingly simple design of Colonia Güell’s bench, Gaudí integrated sustainability, ergonomics, and spiritual purpose. The bench, crafted from recycled materials, was designed to facilitate private prayer and reflection, with seats angled to create personal space. This attention to detail, using sustainable materials and designing for purpose, reflects Gaudí’s deep respect for both the environment and the user’s experience.
Storytelling Through Architecture
Gaudí’s buildings captivate passersby with their storytelling and beauty, leaving a lasting impression on those encountering his work for the first time. Each building, from the intricate facades to the symbolic doorknobs, tells a story, drawing visitors into Gaudí’s imaginative world. His ability to weave themes into his architecture, transforming buildings into narratives, showcases his unparalleled mastery in blending concept, design, and attention to detail.
A Legacy of Sustainability
Gaudí’s profound respect for nature, rooted in his childhood experiences, influenced every aspect of his designs, from the macro to the micro. His sustainable practices were not merely aesthetic choices but moral ones, ahead of his time. Techniques like the use of burnt bricks in Colonia Güell and the trencadís in Park Güell, along with innovative water collection systems, underscore his commitment to sustainability. Gaudí’s work is a profound homage to natural thinking, demonstrating that true innovation harmonizes with the environment.
Through these examples, Gaudí’s method emerges not just as a design philosophy but as a holistic approach that marries creativity, functionality, and sustainability. His legacy is a beacon for modern innovation, inspiring us to look back to the origins as we forge new paths in design and architecture.
Illustrating Methodology in Practice: The Xiaomi Mi 9 Case
A prime example of our methodology’s application in the modern world is the Xiaomi Mi 9 smartphone, the first phone inspired by Antoni Gaudí. This collaboration represents a fusion of technology with Gaudí’s visionary design principles, showcasing how traditional aesthetics can inform and enhance contemporary innovation.
Innovation Meets Heritage
The Xiaomi Mi 9’s design pays homage to Gaudí’s unique style, integrating elements of his architectural genius into the phone’s aesthetic and functionality. This partnership with The Gaudí Academia underscores our commitment to blending artistic heritage with cutting-edge technology.
A Gaudí-Inspired Creation
Through this project, Xiaomi demonstrates the practical application of our methodology, translating Gaudí’s principles of originality, sustainability, and human-centric design into a tangible product. The phone’s design reflects Gaudí’s influence, from its sleek curves reminiscent of his fluid architectural lines to its use of color and light, capturing the essence of Gaudí’s work.
Sustainable Innovation
Embracing Gaudí’s dedication to nature, the Xiaomi Mi 9 incorporates eco-friendly materials and sustainable manufacturing processes, mirroring our methodology’s emphasis on environmental responsibility.
This collaboration not only highlights the adaptability of our methodology to various industries but also marks a significant step towards integrating timeless design principles into modern consumer products. The Xiaomi Mi 9 serves as a testament to the enduring relevance of Gaudí’s vision, proving that innovation can be both beautiful and sustainable, inspired by the past yet distinctly forward-looking.